Lather is everything when shaving with a straight razor. The cardinal rule is to never let the lather dry or become too thin, or your razor won't work. Dip a badger hair shave brush in warm, not hot, water and use it to apply emulsified shave cream and water as a thick lather to your beard. Allow the lather two or three full minutes before shaving to soften the hairs. Apply another layer of emulsified cream and you're ready to rock and roll.

Warm a few drops of Beard Oil in the hands before gently smoothing and massaging into the beard. For best results brush into style using a Beard Brush.

A superb protector and replenisher of hydration. By coating the hair shaft, your natural hair moisture is locked in. It is the lightest of our conditioners and can be used on a regular basis. Trapping Moisture In The Hair The best way to trap moisture in hair is to use an oil or a “fatty alcohol” based product designed to coat and seal. Oils are made of large molecules. These molecules are too large to be absorbed by the hair strand. Instead what it does is coat the strands and seal in the moisture that is already in the hair. So the key to avoiding dry hair is to hydrate and seal. After washing, apply a small amount to your wet hair. Apply from root to tip. Rinse. For an intensive conditioning, leave in for up to 2 minutes before rinsing.

Low foam gels allow for precision shaving so you can see exactly what you are doing-you will be shaving with pin-point accuracy - goatees, moustaches or even certain “sensitive” parts, you now have the tool for the job. Dampen skin, apply gel generously and you are ready to rock and roll.

A Fibre-like styling crème that will hold, thicken and increase fullness to hair. Strong and pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. Application: rub a small amount evenly between palms, using friction to warm and soften the fibre. Work into hair. Apply evenly through damp or dry hair.

The environmentally conscious will appreciate a good hold hairspray that does not contain any pressurised propellants. Spray onto dry hair then style as required. Spray onto towel dried hair to provide added styling assistance and hold. Fast drying, and extremely strong, our fixing spray is perfect for “hair up”, or freezing any number of wild creations. It is easily washed out, and can also be combed out.

A wet look slicking gel. Medium hold with high shine. Excellent for curly and straight hair, providing a modern twist to a styling gel. Application: Work a small amount evenly through damp or dry hair and style as desired. Shampoos out easily, provides tremendous shine.

Three in one shave oil, can be used on its own or under shaving cream and as a post shave serum. Warm a few drops of oil in the hands before gently smoothing and massaging into the whiskers. Wait a few moments for the oil to begin preparing the stubble. Using a sharp blade, shave carefully in the direction of the hair growth. Rinse your blade frequently.

Create beach-tousled waves for an effortless, matte-textured style, any time of the year.Innovatively formulated with sea salt, this formula ensures soft, natural-looking textured waves. Provides subtle volume and fullness.Infused with a delicate, ocean-fresh coconut fragrance that evokes nostalgic memories of summer vacations at the beach.

No shave is complete without the application of a moisturising balm to soothe skin, reduce redness, razor burn and heal any painful nicks and cuts. To give skin some restorative TLC with these post-shave wonders

Year on year, we try our best to create a product that will work in harmony with the current year’s most popular selling mens fragrance. Always formulated from a good quality non drying cleanser base, then powerfully fragranced with the full intent of leaving the hair/body dowsed with additional masculine overtones. You are irresistible. Perfect for an everyday shampoo/shower gel. Only a small application is required for an exceptional wash. Wet hair and body, apply shampoo, rinse. Repeat if necessary.

An extreme hold styling crème that will enable the user almost absolute freedom to create! Exceptionally strong, and yet can be gently and flexible depending on how you apply! For fierce hold: use dry hands to apply a small amount to dry hair, applying exactly where needed. For flexible hold: damp hands and towel dried hair! Your style will feel flexible and natural, holding all day! Washes out easily. Fragranced with coconut! Works well with short to medium hair length, 1 – 4 inches.